Tourism is a significant sector in Brazil, contributing substantially to the nation’s GDP. The country boasts diverse attractions, including the Amazon Rainforest, vibrant cities like Rio de Janeiro and São Paulo, and beautiful beaches. According to the World Travel & Tourism Council (WTTC), in 2019, tourism contributed approximately 8.1% to Brazil’s GDP. The industry also plays a crucial role in job creation, supporting millions of jobs directly and indirectly.
This year is expected to be a bumper year for the local sector. Brazil’s tourism sector is expected to contribute $169.3 billion to the GDP in 2024, marking a significant increase from previous years. This growth is driven by increased international visitors and substantial employment in the sector (The Rio Times Online).
EMBRATUR, Brazil’s Tourism Board, is targeting the UK as a major source market for European tourism. Efforts include participation in the FITUR tourism fair in Madrid to establish partnerships with British tour operators (Breaking Travel News).
Brazil has shown remarkable recovery in the tourism sector post-pandemic, aided by increased flights, international openness, and investment in natural and cultural attractions (World Economic Forum).
Its top source countries are Argentina, United States, Chile, Paraguay, and Germany.
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